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Instagram can also provide startups with a low-cost way to reach potential customers. Instagram's visual nature makes it a particularly effective marketing tool for businesses in industries such as fashion and beauty. Startups can use Instagram to showcase their products and services, build brand awareness, and engage with customers. To be successful on Instagram, startups must create high-quality, visually appealing content that resonates with their target audience. Marketplaces can provide startups with valuable feedback on their products and services.

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